Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Navi Radjou, Jaideep Prabhu, Simone Ahuja

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth



Download Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth



Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth Navi Radjou, Jaideep Prabhu, Simone Ahuja ebook
Publisher: Wiley, John & Sons, Incorporated
Page: 288
ISBN: 9781118249741


Jugaad Hindi word meaning an innovative fix; an improvised solution born from ingenuity and cleverness; resourceful. Also known as zizhu chuangxin in China, gambiarra in Brazil, D-I-Y in the United States, jua kali in Africa, and système D in France. Praise for Jugaad Innovation "Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of 'frugal engineering,' then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders." —Carlos Ghosn, CEO, Renault-Nissan "The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's 'speed of business.' What's called for are new practices that work with—not against—the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you—and every forward-thinking leader in your company—need right now." —Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership "Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem—employees, customers, and partners—to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future." —Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud "CEOs tend to manage innovation like an orchestra conductor—with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band—with improvisation, creativity, and agility. Both styles are necessary on today's global stage." —Doreen Lorenzo, president, frog

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